Operators can use AI and automation technology to engage with customers Artificial Intelligence has been capturing media attention lately as a futuristic tool that can do everything from automate jobs to help students cheat on tests. For pizzeria ope...

Digital Marketing Trends: Digital Forward Digital marketing is constantly evolving. The rate of new technology impacting marketing is speeding up and changing the digital marketing framework. There’s an abundance of marketing opportunities. Fresh a...

E-mail marketing is a great channel to leverage repeat business While text and social media are increasingly central to digital marketing efforts, e-mail marketing is “definitely still relevant,” according to Matt Zibell, vice president of produc...

Counting Down Today’s Top Social Media Trends Here’s what we know: social media is big. Like really, really big. According to the Pew Research Center, seven in 10 Americans use social media regularly. Social media powerhouse Facebook boasts 2...

Know the copyright rules on social The information provided in this article does not, and is not intended to, constitute legal advice and is for general information purposes only. Readers should contact an attorney in their jurisdiction for questions...

How Video and Photo Can Tell Your Restaurant’s Story Photo meets Video on Social Media  The day has come where photos are no longer enough. Over the past couple years, it has been more about telling your story than showing a photo. At GAPCo in...

Rejuvenate Your Old School Marketing Tactics Marketing has been around for centuries. 2800 years later we need to make some noise and be heard to attract customers.  What is effective today for our industry? American film director, Hal Hartley, said...

The Sizzle Want to increase your volume? Strategic promotions can persuade both new and existing customers to pop in or to place a few orders. While coupons and discounts are tried and true, there are plenty of other creative promotions you can offer...

There are many unique terms used in the business world. It seems to me that many of these terms are jargon. ‘Jargon’ is defined as “special words or expressions that are used by a particular profession or group and are difficult for others to u...

I don’t want to love QR codes, but I just can’t help myself. They used to be outcasts, but now everybody wants to be their friend. Just in case you’ve been living under a rock, QR codes are those glitchy black and white squares we all have to s...

Don’t sleep on the short-form social video trend Short-form video is all the rage across the biggest social apps on the market. We’re seeing pizzeria shorts go viral and reach millions of watchers. The social exposure of short-form video is unmat...

I just listened to the worst podcast ever. It was a disaster. I listen to this show all the time and it’s usually great, but this episode was a dud. Five years ago, we could go about our days blissfully ignorant of podcasts, but now they’re a fix...