In 2012, once we opened our second location in the heart of Tulsa, we started seeing a higher-end clientele. The Family Fun brand we had started with in 2005 didn’t match us anymore, and we needed to redo our whole package. We kept the name the...

Getting customers to order dessert after a filling pizza can be challenging People might not always save room for dessert, but it’s possible to get them to order one anyway. Pizzeria owners say certain marketing cues can boost dessert sales, even a...

Limited-time offerings can fuel urgency Time is running out! Buy now before it’s too late! Don’t miss your chance! It’s a cold hard fact that scarcity sells. Companies like eBay and StubHub are valued in the billions because of it. We get excit...

The basic 101s of e-mail marketing E-mail marketing is the cheapest marketing a restaurant can use. It’s also the most effective. Here are the basic 101s of e-mail marketing. To start with, do you send e-mails? If you answered yes, you have sep...

The right merchandise can be a smart marketing play There is nothing better than shopping at a local store and seeing someone wearing a hat or a shirt from your restaurant. Right!?! Or someone pointing at your shirt or hat when you are out running er...

In the music world, Barry Gordy of Motown fame coined the phrase, “Don’t bore us, get to the chorus.” While rooted in the music industry, this philosophy resonates profoundly with the restaurant world, particularly for us in the piz...

Pizza Festivals are popping up across the country. Learn about participating and organizing a pizza event. Does your town have a pizza festival? If the answer is no, just wait. Festivals and events across America are popping up featuring all things p...

The Limited Time Offer Limited time offers or LTOs can be a great way to test the viability of new menu items, move inventory that may be close to its expiration date, or increase sales on a particular day of the week, enter “Doppio Frico Tuesdaysâ...

The New Social Media Arena Social media plays a huge role in today’s marketing arena. Mastering this notoriously fast-moving, ever-changing landscape is an ongoing challenge for pizzerias. Are you wondering whether you’re missing some critical de...

How to Handle Copycats You’ve finally done it! After months of research and development, the time has come to introduce the world to the fruits of your labor. It’s a pizza so advanced, with a dough process so radical and a topping combination so ...

Learn what to post and how often to post on social media As a pizzeria owner, you know that social media is essential for growing your business. Social media platforms like Facebook, Instagram and Twitter help us connect with customers, promote menu ...

Best Pizza Lists — SEO and the Accolade Snowball Effect Having your pizzeria gain online visibility that turns into great press through accolades that eventually becomes profit takes many steps. Winning awards sounds like fun, but it’s no...